By Ian Mac Olive

14 October 2024 – I was one of fifty fortunate journalists and influencers invited to enjoy the Mahindra Launch held at the Palace of the Lost City, Sun City, last week.

We gathered at the City Lodge, OR Tambo on Tuesday morning and, after refreshments set off for Sun City.  To celebrate the launch, we travelled in the all-new XUV 3XO compact SUV. With two of us to a car, we hopped in and hit the road.

Upon arrival, we booked in to our rooms and met for a leisurely lunch. 

This was followed by an all-afternoon presentation by Mahindra South Africa’s top brass.  This included entertainment with comedian Donavon Goliath as MC, as well as presentations, videos, slide shows and discussions.

Rajesh Gupta, CEO – Mahindra South Africa spoke at length about Mahindra’s history, values heritage and future.

He said: “The launch of the XUV 3XO marks a significant milestone for Mahindra South Africa’s 20-year journey. With advanced technology, standout design, spirited performance, superior SUV comfort and truly world class safety that define the modern Mahindra brand. At the same time, it remains true to the core principles of quality, value and exceptional customer support that we have upheld since we first entered the market in 2004. With our upcoming assembly facility and continued investment in the local market, we are laying the foundation for even greater success in the years to come.”

Here is a brief history of Mahindra’s 20 years in South Africa:

• 2004 – Introduction of the Mahindra brand and the Mahindra Bolero. Laying the foundation for our growth.
• 2005 – The debut of the Mahindra Scorpio, a vehicle that embodies the Mahindra spirit.
• 2006 – Transitioning from Lynwood to Centurion (Eco Park), a testament to Mahindra’s rapid growth expansion.
• 2007 – Launch of the Mahindra Pik-Up, showcasing Mahindra’s commitment to versatility and strength.
• 2011 – The introduction of the Mahindra XUV500 raised the bar for innovation.
• 2015 – The launch of the Mahindra KUV100, blending style with practicality.
• 2016 – Inauguration of the first 4×4 academy, Lerebisi, reinforcing our dedication to adventure and capability.
• 2016 – Introduction of “Powerol” business (large-scale generators).
• 2017 – Introduction of “Construction Equipment” business (TLBs).
• 2017 – Introduction of new Mahindra Pik Up.
• 2018 – Inauguration of Mahindra’s Assembly Facility at the Dube Trade Port, Durban.
• 2019 – Earning the title of the fastest-growing brand & maiden “Gold” award in NADA’s DSI survey.
• 2019 – Mahindra introduces its agricultural products – tractors, farm equipment and support.
• 2022 – The record-breaking launch of the XUV700, accompanied by the Karoo Pik-Up Expedition.
• 2022 – Recognised as a fastest-growing brand for the second time.
• 2024 – A triumphant return as the Scorpio-N wins COTY awards in two categories – the prestigious Guild Association and Gold award in NADA’s DSI survey for the second time.
• 2024 – The roll-out of our 20,000th vehicle at the Mahindra Assembly Facility in KZN and breaking ground for the new and bigger plant.

That evening we were entertained on the pool deck at the Palace of the Lost City, with excellent food and extraordinary entertainment. 

The next morning, after an opulent breakfast, we returned to Jo’burg, also in the XUV 3XO.

My thanks go to Mahindra for a great excursion to Sun City for their launch.

See my report on the XUV 3XO here.

Click here for the Mahindra press release covering the launch.