As the Paris Games approach, Chery has forged partnerships with athletes from various countries, uniting to welcome this world-class event. Chery is actively supporting the upcoming Paris Games by signing cooperation agreements with various national organizations and the General Administration of Sport of China, fully assisting athletes in achieving outstanding performance. Chery consistently supports the athletes’ championship dreams through concrete actions. The deep bond between Chery and the athletes stems from the profound alignment between the brand’s ethos and the spirit of sports.
The world’s eyes are set on this momentous event with the Paris Games on the horizon. In this exhilarating moment, Chery, with its global vision and open stance, has established partnerships with organizations and athletes worldwide, joining hands to welcome this world-class sports spectacle.
Chery’s Global Alliance with Athletes
Chery’s collaborations with global sporting elites have garnered attention as the Paris Games approach. Notably, Chery has partnered with the Algerian Cycling Federation, two of South Africa’s brightest new talents—2022 World U20 400m Champion Lythe Pillay and two-time National champion Zakithi Nene, Qatari weightlifter Fares Hassouna, and Colombian female soccer player Angela Baron. These partnerships underscore Chery’s commitment to international sporting events and unwavering support for athletes’ aspirations.
In Indonesia, Chery has partnered with badminton star Fajar. Upon learning about the collaboration, Fajar expressed his excitement, saying, “I am confident I will perform my best in future competitions with Chery’s support. I also look forward to inspiring more young people to pursue their sporting dreams with Chery.”
In Costa Rica, Chery has partnered with the historic Cartaginés football team. Founded in 1906, Cartaginés is not only a longstanding powerhouse in the Costa Rican football realm but also one of the traditionally strong teams in the Costa Rican First Division, having won the championship four times. As a top contender for this year’s championship, the alliance between Cartaginés and Chery not only provides strong brand support for the team but also highlights Chery’s long-term commitment and enthusiasm for sports. Furthermore, Chery has partnered with renowned football player Amjad Atwan in Iraq. Known for his exceptional skills, tenacity, and desire for victory, Amjad Atwan has made a lasting impression on the field. The partnership between Chery and Amjad Atwan is a crucial step in both Chery’s global strategy and a recognition of Amjad Atwan’s achievements. Chery looks forward to exploring more possibilities with Amjad Atwan, combining the spirit of soccer with automotive culture to bring an even more exciting brand experience to consumers worldwide.
Chery Partners with International Sports Organizations to Foster Sporting Excellence
Chery has partnered with the National Sports Council in Malaysia to launch an inspiring incentive program: Paris Games winners will be awarded Chery cars. Gold medalists will receive the seven-seater Chery Tiggo 8 Pro; silver medalists will get a Chery electric vehicle; and bronze medalists will take home the Chery Tiggo 7 Pro. Meanwhile, Chery’s initiatives continue in Ecuador. Chery sponsors the Ecuadorian National Olympic Committee, committed to providing comprehensive support to the country’s athletes, helping them achieve excellent results at the Paris Games, and together conquering for glory.
Chery has formed a strategic partnership with the Kuwait Olympic Committee in Kuwait. Chery will provide high-quality sports equipment and protective gear for Kuwaiti athletes, enabling them to compete at their best and fully realize their potential. From Yousef Al-Shamlan, gold medalist in the saber discipline at the “Satellite” World Cup tournament hosted in Kuwait, to Lara Dashti, the first female flag bearer in Kuwait’s sports history, the exceptional achievements of each athlete weave a glorious chapter in Kuwaiti sports. Chery’s full support underscores its deep commitment to the upcoming Paris Games and reflects the brand’s profound understanding and active practice of social responsibility on its path to globalization. Through this series of collaborations, Chery demonstrates with concrete actions that it is a leader in the automotive industry and a steadfast supporter and promoter of the sporting spirit.
In Chile, Chery actively supports the upcoming Paris Games by meticulously planning offline viewing events. These events invite local fans and sports enthusiasts to come together and witness the remarkable performances of the world’s top athletes. This effort underscores Chery’s profound respect and unwavering support for the sports spirit.
Chery consistently supports athletes’ championship dreams through concrete actions. The deep bond between Chery and athletes stems from the good alignment between the brand’s ethos and the spirit of sports. The spirit of sports and the philosophy of car manufacturing share the same values, requiring enduring passion, relentless effort, and the spirit of self-improvement. Chery dares to conquer the most formidable technological challenges, steadfastly produces high-quality cars for global users, and continues to make advances in the global market. The recognition from users and the market is the best testament to Chery’s relentless pursuit. With eager anticipation and passion for the upcoming Paris Games, Chery is ready to immerse itself in this unparalleled sports festival with global sports enthusiasts, witnessing the extraordinary talents of the world’s top athletes and celebrating the grand event together. Through close cooperation with athletes and national organizations from various countries, Chery not only shines on the international stage but also significantly enhances its global brand image.
