NAMPO Park, Bothaville: The maize jewel of the country is the backdrop for Toyota South Africa Motors’ (TSAM) showcase at the prestigious annual event.
TSAM’s interpretation of the theme “Agriculture in a Digital Age”, was more of an outdoor/agricultural take incorporating plant life in the form of hay bales and natural timber finishes on the outside. Additionally, underpinned by the automaker’s ability to seamlessly immerse itself in the agricultural landscape.
This year the Toyota stand was the home of firsts with the inclusion of the newly launched Associated Accessory Products (AAP) programme where vehicles were kitted out in the exciting accessories range. For the first time, festival goers, also got to touch, feel and experience the new Land Cruiser Prado – marking its first public showcase of the 1st edition and VX-R models – as well as the Land Cruiser 70 series, and the mighty and unmatched Hilux GR-S III which launched 13 May.
Other elements of the Toyota stand included showcasing much-loved favourites in the form of the Toyota Urban Trax which attracts over 300 thrill seekers per day to experience the amazing 4×4 capabilities of the tough as nails Hilux as well as vehicle displays in the Fortuner, Land Cruiser 300 and the sporty GR Supra, GR Corolla and the GR86.
Staying on course with Toyota’s global approach to sustainability and tackling carbon neutrality with a “multi-pathway” approach, the stand also highlighted TSAM’s energy efficient product range through the RAV4 PHEV and the majestic Crown. Toyota’s sister brand Lexus made luxury personal with the RX 450h Plug in Hybrid, the NX 350h as well as a glimpse into the future through the captivating RZ.
Another not-to-be-missed feature was the latest Toyota merchandise winter range on sale with gear from the GR and Landcruiser stables.
Additionally, the 2023 Currie Cup champions, the Toyota Cheetahs rugby team was at the stand on Tuesday for photo opportunities and autograph signing.
The 2024 Nampo Harvest Festival runs from Tuesday, 14 – Friday, 17 May in Bothaville, Free State.