Mercedes-Benz South Africa: Mercedes–Benz Presents Unmatched Concierge Luxury with the Launch of V&A Lounge

Mercedes–Benz Presents Unmatched Concierge Luxury with the Launch of V&A Lounge
  • Owned by Super Group, the Mercedes-Benz V&A Lounge is the pinnacle of Mercedes-Benz’s interpretation of luxury and elegance as well as class and sophistication
  • A first of its kind in South Africa, the Mercedes-Benz V&A Lounge represents a new philosophy of customer-centric curated touchpoints and facilities, catering exclusively to the Mercedes-Benz clientele
  • Mercedes-Benz V&A Lounge will serve as a concierge service point for Mercedes-Benz customers in the Atlantic Seaboard and Cape Town CBD regions

V&A Waterfront, Cape Town – Mercedes-Benz South Africa is proud and excited to announce the grand opening of Mercedes – Benz V&A Lounge at the exclusive V&A Waterfront, solidifying a brand commitment to enhance customer experience. With a R4 million fitout investment by Super Group, Mercedes-Benz V&A Lounge is testimony to the Mercedes-Benz interpretation of Modern Luxury – a lifestyle space aimed at creating an immersive and seamless customer experience. Mercedes-Benz V&A Lounge will provide customers within the Atlantic Seaboard and Cape Town CBD surrounds with convenient and exclusive concierge services, MB Rent services, and Service24.

“The Mercedes-Benz brand is synonymous with luxury and innovation as well as a superior customer experience. The Mercedes-Benz V&A Lounge is a testimony to this and promotes a lifestyle approach targeted and curated exclusively for our esteemed clientele. We are proud to announce that the Mercedes-Benz V&A Lounge is a first of its kind, with a customer-centric concierge lounge offering in South Africa and a culmination of our long-standing strategic partnership with Super Group. This lifestyle space is an extension of our value offering to our customers’ changing needs. With a focus around convenience, its centricity and perfect location at the V&A Waterfront offers a seamless integration of customer services to ensure a luxurious customer experience at every touch point.”      

Co-CEO of Mercedes-Benz South Africa and Executive Director for Mercedes-Benz Cars, Mark Raine, commenting at the grand opening of Mercedes-Benz V&A Lounge.

Brand Design. Prime Location

Resonant with the Mercedes-Benz luxury retail brand appearance, Mercedes-Benz V&A Lounge embodies technology, aesthetics, innovation, digitalisation and sustainability – elements that create an immersive Mercedes-Benz Lifestyle experience. Situated in the Silo District at the V&A Waterfront, Mercedes-Benz V&A Lounge occupies 120m² of the new Investec Building. The space is uniquely designed to embrace the values and technologies of the future and features four electric vehicle charging stations. A strategic move to support Mercedes-Benz’s e-Mobility transformation offensive.

“Our 25-year relationship with Mercedes Benz South Africa and expertise of over 30 years in the automotive industry is the foundation to our innovative and market-leading approach to new opportunities. We are excited to announce the opening of Mercedes-Benz V&A Lounge, a concept driven by our desire to provide a comprehensive, innovative, and consumer-centric experience to our customers. With its dynamic and innovative format, Mercedes-Benz V&A Lounge is a true reflection of Mercedes-Benz’s interpretation of elegance and sophistication. The investment emphasises our commitment to growing our Mercedes-Benz customer base and ensuring strong, long-term relationships, customer convenience and service excellence.”

Graeme Watson, Chief Executive Officer of Super Group Dealerships.

The introduction of the expressive GLC Coupe at the exclusive Mercedes-Benz V&A Lounge

Not only has Mercedes-Benz South Africa introduced a new level of luxury interaction with the grand opening of the Mercedes-Benz V&A Lounge, but national media also had the opportunity to sample the latest luxury SUV now available in South Africa from Mercedes-Benz – the GLC Coupe.

The GLC Coupe offers an expressive design that is packed with character. The overall visual statement is defined by the sporty coupé silhouette. At first sight, it imparts a sense of elegance, dynamism and offroad adventure.

The GLC Coupé’s interior combines sportiness with contemporary styling, with the dashboard horizontally divided into two sections, generous trim surfaces, and a portrait-format central display that appears to float above them.

GLC Coupé offers four-cylinder diesel units namely the GLC 220 d and GLC 300 d. These are mild-hybrid units with an integrated second-generation starter-generator (ISG). The sports suspension and variable ratio steering are standard with the new GLC Coupé. Other components are a new four-link front axle system and a multi-link independent rear suspension with rear-mounted tie rod. This offsets lateral forces, which stabilises the handling characteristics. The AIRMATIC air suspension has variably adjustable damping for compression and rebound.


Sign up to receive our newsletter in your inbox, every month.

We don’t spam! Read our privacy policy for more info.

Verified by MonsterInsights