Dricus Du Plessis joins Mercedes-Benz South Africa as a Friend of the Brand

Dricus du Plessis
Dricus Du Plessis
  • Mercedes-Benz South Africa has proudly welcomed Dricus as a Friends of the Brand
  • Dricus Du Plessis exemplifies the true essence of a champion
  • Dricus embodies the latest Mercedes-Benz EQE 43 AMG, symbolizing a new era of sustainable performance that aligns perfectly with his indomitable fighting spirit.

Pretoria – Dricus “Stillknocks” Du Plessis is undoubtedly one of South Africa’s most outstanding MMA fighters, showcasing an explosive fighting style and an indomitable attitude that firmly places him among the elite in the world of cage fighting. Currently holding the prestigious No.1 rank in the UFC Middleweight division, Dricus is poised to contend for the championship belt, solidifying his position as one of the greatest to grace the sport.

Dricus Du Plessis’s journey to greatness began with a remarkable victory at the W.A.K.O Youth World Kickboxing Championship. In 2012, he emerged as the undefeated champion with an awe-inspiring record of 33-0, including an impressive 30 knockouts. This exceptional feat propelled him to the forefront of the fighting world. Subsequently, Dricus claimed championship titles in the EFC (Extreme Fighting Championship) in 2016 and 2017, further establishing his dominance.

In 2018, Dricus made a significant stride by entering the KSW (Konfrontacja Sztuk Walki – Martial Arts Confrontation) and securing the Welterweight Championship. His journey in the UFC (Ultimate Fighting Championship) commenced in 2020, where he rapidly climbed the ranks, currently standing at the pinnacle as the number 1 ranked fighter in the world. With an impressive 8-fight win streak, including 9 wins by knockout and 10 wins by submission, Dricus showcases extraordinary prowess and versatility in the sport.

Dricus Du Plessis exemplifies the true essence of a champion, representing South Africa with unwavering tenacity in the ring. Recognizing his remarkable accomplishments and dedication, Mercedes-Benz South Africa has proudly welcomed Dricus into our esteemed “Friends of the Brand” program. As a part of this program, Dricus will have the privilege of driving the latest Mercedes-Benz EQE 43 AMG, symbolizing a new era of performance that aligns perfectly with his indomitable fighting spirit.

The Mercedes-Benz EQE 43 AMG: A Perfect Match

The Mercedes-Benz EQE 43 AMG, a marvel of automotive engineering, seamlessly complements Dricus ‘Stillnocks’ Du Plessis’s fighting style. This cutting-edge vehicle combines elegance with power, embodying the essence of a true champion. Its all-electric powertrain has been meticulously crafted to provide a harmonious blend of power and sustainability. With an astonishing 350 kW and an impressive knockout punch of 858 Nm, this vehicle can sprint from 0-100 km in a mere 4.2 seconds.

Additionally, the EQE offers a remarkable WLTP driving range of up to 645 km, delivering the perfect blend of innovation, sustainability, and all-electric comfort. Despite this vehicles performance credential Mercedes-AMG has retained the noteworthy comfort synonymous with the brand while  at the same time offering a dynamic driving experience.   

Friends of the Brand Program: Connecting with Pioneers

Mercedes-Benz South Africa’s long-running Friends of the Brand program is a platform that connects the brand with esteemed ambassadors who mirror the brand’s core values of innovation, perseverance, and achievement. These individuals, like Dricus Du Plessis, have shattered barriers and set new standards in their respective fields. As Friends of the Brand, they leverage their unique talents and abilities to achieve enduring success, exemplifying the spirit of Mercedes-Benz.

“Dricus Du Plessis in undoubtedly one of the world’s most outstanding MMA fighters and a South African sports icon within his field of expertise. We are thrilled to have Dricus as a Friend of the Brand and equally have him as a custodian of the EQE 43 AMG, our exhilarating all-electric super saloon. Like Dricus, the EQE 43 AMG is a middleweight champion, unrivalled in its segment.” Mark Raine co-CEO Mercedes-Benz South Africa

Here is a man that has proven himself, not just to South Africa but to the world. He has literally fought his way to the top and has the stats to prove his tenacity. Dricus represents South Africa and now, Mercedes-Benz as well. The EQE 43 AMG that he will be driving perfectly complements his found prestige while remaining true to his roots. This car is a powerhouse, a fighter yet sophisticated and elegant.” Alex Boavida Vice President Sales and Marketing Mercedes-Benz South Africa


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