Sponsoring the Future of Mobility Innovation in South Africa

Shailesh Singh (right) Motorsport Manager, Bridgestone South Africa showing Bridgestone Solar Tyres used by 2022 Ilanga Cup Solar Challenge winning TUT Team.

Bridgestone Announced as the Title Sponsor of the Ilanga Cup Solar Challenge 2023

JOHANNESBURG, 2nd OCTOBER 2023 – Bridgestone South Africa is proud to announce its title sponsorship of the Ilanga Cups Solar Challenge 2023, a competition for teams to design, build, and compete with solar-powered vehicles in South Africa’s first closed-track endurance circuit event.

Bridgestone’s sponsorship of the Ilanga Cup Solar Challenge aligns with the company’s commitment to sustainability and innovation. “Our continued support of the Bridgestone Ilanga Cup Solar Challenge amplifies three of our core focus areas in the Bridgestone E8 Commitment by delivering value to society, our customers and future generations in Energy, Ecology, and Efficiency. All three of these focus areas are directly linked to our environmental targets – to achieve carbon neutrality and work with 100% recycled and renewable materials by 2050, as well as advance sustainable tyre technologies and solutions that preserve the environment for future generations” said Sara Didiza, Executive Team Member and Sustainability Leader, Bridgestone South Africa.

The Bridgestone Ilanga Cup Solar Challenge 2023 will take place on the 4th of October and will bring together local solar car teams who will compete in the Bridgestone Ilanga Cup Solar Challenge, showcasing their cutting-edge designs and engineering solutions over a 12-hour-long endurance test. The competition serves as a platform to inspire future generations of engineers and promote sustainability and environmental awareness.

” Our partnership with the Bridgestone Ilanga Cup Solar Challenge represents our global commitment to drive innovation in sustainable mobility,” said Shailesh Singh, Motorsport Manager, Bridgestone South Africa. “Through our sponsorship, we aim to inspire and support the next generation of engineers and leaders, who will play a crucial role in shaping the future of sustainable mobility.”

Bridgestone’s support of the Ilanga Cup Solar Challenge aligns with the Bridgestone E8 Commitment, the broad global corporate commitment that clearly defines the value the company is promising to deliver to society, customers, and future generations in eight focus areas.

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